Robert Friedman’s Bungalow Media Sets Cisneros Pact

by Cynthia Littleton VARIETY / / In The News

Robert Friedman’s Bungalow Media and Entertainment has set a content partnership pact with Latin America’s Cisneros.

Deal calls for Bungalow to work with Cisneros Media to develop English- and Spanish-language projects aimed at Hispanic auds across multiple platforms, including branded entertainment and live event prospects.

“In keeping with our current business plan encompassing an aggressive expansion strategy, we are partnering with one of the industry’s most talented minds and dealmakers to ensure our growth in prime markets with great potential for Latin-based content,” said Cisneros CEO Adriana Cisneros.

Friedman is a New York-based TV vet who launched the Bungalow banner last year, with producer Todd Hoffman overseeing West Coast operations. Friedman most recently worked with Radical Media, in addition to stints at MTV, New Line Cinema and Classic Media.

Bungalow also recently set a pact with media buying agency Horizon Media.