Social Impact

At Cisneros, we strongly believe that the role of the private sector is key in achieving sustainable development and equitable access to opportunities. For over 90 years, this conviction has translated into actions that are integrated into our business objectives and strategies.

The power of media platforms and celebrities to become catalysts for change, for example, has been harnessed to create communicational initiatives such as a Somos lo que queremos, which promotes values and behaviors that contribute to positive coexistence, as well as individual and collective progress.

 

 

Miss Venezuela candidates and beauty queens are also prepared to become spokeswomen and volunteers for social causes as influencers and public figures. Collaborative efforts with local and international organizations based on their areas of interest are key to achieve authenticity, credibility and effective impact.

 

 

 

Social & Economic Inclusion

Social and Economic Inclusion

Fundación Tropicalia (2008) is a non-profit organization founded by Tropicalia. Its purpose is to contribute to the development of a sustainable tourist destination in Miches, Dominican Republic, by strengthening local capacities, fostering an inclusive local economy, and preserving the region's natural and cultural heritage.

The foundation designs and implements innovative programs in key areas, including education, productivity, gender equality, and sociocultural support. Environmental education, as a cross-cutting axis of the institution’s work plan, is also a core part of the organized actions.


Women & Girls

Women and Girls

Cisneros is committed to equitable access to opportunities and has driven support for women and girls through various programs. These initiatives contribute to their well-being, skill enhancement, life-plan development, and strengthen their capacities to thrive.

  • Soy niña, soy importante (I am a girl, I am important) (2013): A Fundación Tropicalia initiative, this program supports girls and adolescents (ages 9-18) from vulnerable communities in Miches, Dominican Republic, focusing on safeguarding their childhood, guiding them towards assertive decision-making, educating them about their rights, and providing the necessary tools for realizing their full potential.


  • Yo sueño, yo puedo (I dream, I can) (2018): An initiative by Miss Venezuela, designed to empower girls and adolescents to explore their dreams through workshops focused on career and life-planning. To date, the project has benefited over 600 girls across six states, accumulating 1,000+ hours of training and volunteer work in collaboration with various allies and social organizations.
  • Focus, mujeres emprendedoras (Focus, Women Entrepreneurs) (2019): A 13- week program designed by Cisneros to support Venezuelan women entrepreneurs in Miami (USA). The program connects participants with expert professionals to validate their business models, foster an entrepreneurial mindset, strengthen communication skills, and facilitate integration into the local business environment.
  • "Tú decides brillar" (You Decide to Shine) (2024): A podcast series by Laboratorios FISA and Drene, empowering Venezuelan women to achieve their dreams through stories of success, passion, and resilience.


As part of Cisneros' efforts to promote gender equality, Venevisión® has become a founding member of the Orange Coalition (Coalición Naranja). This initiative, led by the United Nations Population Fund (UNFPA) in Venezuela alongside private companies and social organizations, aims to transform the future of women by reducing maternal mortality and eliminating gender-based violence.

Since 2024, Venevisión® and Laboratorios FISA have also been signatories to the Women's Empowerment Principles (WEPs), a comprehensive action framework established by UN Women and the UN Global Compact to achieve full and equitable participation for women.

Multiplatform Impact

Multiplatform Impact

Venevision Media develops, produces, and broadcasts various awareness campaigns, featuring influencers, celebrities, talent, and journalists to highlight different social issues and promote collective action.

  • Somos lo que queremos (We are what we want) (2012): A communication initiative by Venevisión® promoting societal values, positive behavioral patterns to inspire respect, self-improvement, and foster civic harmony.
  • Si te apuras, qué ganas (If you rush, what do you gain?) (2015): A campaign by Cisneros Media in alliance with the UNFPA in Venezuela, aimed at addressing teen pregnancy and the importance of sexual and reproductive health education.
  • Venevisión® makes its broadcast channels available to the United Nations and other international organizations to broadcast social awareness and educational campaigns during World Contraception Day and 16 Days of Activism against Gender-Based Violence.