Soy niña, soy importante (I’m a Girl, I’m Important) is an initiative of Fundación Tropicalia that supports at-risk girls with a simple mission: protect their childhood, guide them in making timely life choices, and educate them and their community regarding their rights. Soy niña, soy importante began as a summer camp for 9 to 12 year old girls in 2013, and today also includes an at-home program, teen empowerment and activism and awareness campaigns in Dominican Republic, with a geographic focus in the municipality of Miches in the El Seibo Province.
With the aim of optimizing and leveraging the potential impact that the media has on society, Cisneros Media produces and broadcasts campaigns both on broadcast television station Venevision in Venezuela, and on the VePlus PayTV channel reaching viewers across the region, as well as these channels’ social media platforms. Through an alliance with the United Nations Population Fund (UNFPA), we promote the rights of girls and women in sexual and reproductive health with the #Siteapurasqueganas initiative, and we seek to eliminate violence against women with various communication campaigns.
For over twelve years, Cisneros has supported Venezuelan women entrepreneurs through educational programs. Since 2018, Venezuelan women who have migrated to Miami have benefitted from the 12-week FOCUS program, which promotes the entrepreneurial mindset and provides the necessary tools to validate their business ideas, while supporting their integration in the local entrepreneural ecosystem. In addition, in a collaborative effort with Facebook, we provide seminars and workshops to women entrepreneurs, and small business owners in general, through Facebook’s Boost with Facebook and #SheMeansBusiness initiatives.