Cisneros Media Distribution and DIRECTV Latin America to Co-Produce “Miss V, Tras Bastidores”

/ Press Releases

Cisneros Media Distribution (CMD), a global distributor of entertainment content, and DIRECTV Latin America, the world’s leading provider of digital television services, today announced the co-production of “Miss V, Tras Bastidores” [Miss V, Backstage], a dynamic two-hour special that reveals the arduous training process undertaken by the contestants of the most prominent beauty pageant in Latin America, “Miss Venezuela.”

Hosted by Gabriela Isler, Miss Universe 2013, “Miss V, Tras Bastidores” will be broadcast on OnDIRECTV (#201/#1201) on Thursday, October 1st at 21:00/21:30 VEN, building anticipation for the “Miss Venezuela” gala, which will be held on October 8th.  After it airs on OnDIRECTV, the special will be available on DIRECTV Play to be watched on any device at any time.

“Miss V, Tras Bastidores” will offer viewers exclusive interviews with the contestants’ training team, information and little-known facts about the pageant’s history, and how a woman can take advantage of the expert advice and implement it in their everyday lives.

“We are pleased to work with DIRECTV on this special that will be of great interest to television audiences throughout Latin America, particularly Latin women, as it will offer a wide range of topics, from those directly related to beauty, to the social responsibility commitments undertaken by a beauty queen,” stated Marcello Coltro, Executive Vice President, Content Distribution of Cisneros Media.  “DIRECTV subscribers will discover the secrets behind the look and grace of a beauty contestant; and who better than Gabriela Isler, a former Miss Venezuela and Miss Universe, to guide us through the entire process.”

Through the expert eyes of the “Miss Venezuela” pageant’s official instructors, trainers and coaches, DIRECTV Latin America subscribers will have direct access to advice on proper posture and walking styles, instructions on body sculpting practices, and lessons on public speaking lessons and breathing techniques to project confidence when speaking.

“We’ve exclusively aired the ‘Miss Venezuela’ pageant in HD on OnDIRECTV for a number of years, so we wanted to create this show that not only provides a glimpse at the hard work the contestants devote to participating in the contest, but also reveals some of the beauty secrets any person can incorporate into their daily beauty regimen,” stated Willard Tressel, General Manager of OnDIRECTV & DIRECTV HD.

“In Venezuela, the pageant has positioned itself over the years as the most anticipated program on television, capturing the attention of millions of viewers.  For Venezuelans, it’s more than a television show; it’s part of our culture that does not dwindle over the years, and that’s why we are proud to offer our subscribers ‘Miss V, Tras Bastidores,’ as it provides a window into the participants’ preparation process leading up to such a beautiful night,” stated Rodolfo Carrano, Business & Commercial Vice President of DIRECTV Venezuela.