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CISNEROS MEDIA ANNOUNCES THE LAUNCH OF NEW OVER-THE-AIR CHANNEL “NOVELISIMA” UNDER A DISTRIBUTION AGREEMENT WITH HC2 BROADCASTING

/ Press Releases

MIAMI and NEW YORK, September 1, 2021 - Cisneros Media (CM), a company dedicated to creating, producing and distributing innovative content for all screens, and HC2 Broadcasting, owners and operators of the largest network of low power and class A television stations in the United States, today announced that they have entered into a distribution agreement and will launch “Novelisima,” a platform dedicated to telenovelas – the most successful genre and with the longest trajectory in Hispanic television.


"Novelisima" will present great stories of love, drama and suspense that will allow audiences to connect with their favorite shows on a daily basis. The public will also be able to enjoy complimentary content through novelisima.com, where they can catch up on recently aired episodes on the linear signal. This new service is free of charge with a TV antenna in the 79 main U.S. Hispanic markets with over-the-air coverage, or online.


“At Cisneros, we have been creating and programming telenovelas for our own channels and delivering them to audiences around the world for more than 60 years. Telenovelas have a unique production style and language that allows passionate storytelling. To complement the content and better serve telenovela fans, we have created a series of capsules featuring outstanding on-air talent, creators, writers and directors who were contributors to the development of this genre and are part of the “Gente Novelisima,” stated Jonathan Blum, President of Cisneros Media.


“We are thrilled to partner with Cisneros to extend the reach of Cisneros’ highly compelling productions into 79 U.S. markets, reaching more than 85% of Hispanic households,” added Wayne Barr, President and Chief Executive Officer of HC2 Holdings. “This partnership is another terrific example of how we are leveraging our unparalleled distribution network, which reaches 130 markets, including 34 of the top 35 U.S. markets in the United States and Puerto Rico, and delivering outstanding content to the rapidly growing number of OTA households across the country.”

Audiences can visit novelisima.com to find out how to tune in, free of charge, to their local station.

 Local Stations for Novelisima

Press contact:
Carlos Cabrera
ccabrera@cisneros.com


ABOUT CISNEROS MEDIA: Cisneros Media is committed to creating, producing and distributing innovative content for all global platforms. Its strategy is to expand with industry innovation through technology to cross-geographic boundaries. It has a 60-year history and 30,000 hours of original programming, distributed in more than 100 countries and 20 languages. Cisneros Media includes Venevisión, the leading television channel in Venezuela. Cisneros Media Distribution, a global distributor of entertainment content. Pay TV, cable channels that reach 25 million subscribers in Latin America, Spain, US and the Caribbean. Novelisima, the over-the-air network and multi-screen platform dedicated to transmitting successful telenovelas worldwide. Cisneros Studios, the largest independent producer of Spanish-language programming in the United States. The Miss Venezuela Organization, a production platform aimed at female audiences that has obtained seven Miss Universe crowns, six Miss World crowns and eight Miss International crowns. Mobius.Lab Productions, original content generator platform adaptable to customer requirements. www.cisneros.com


About HC2: HC2 Holdings (NYSE: HCHC) is being renamed INNOVATE Corp. INNOVATE is a portfolio of best-in-class assets in three key areas of the new economy – infrastructure, life sciences and spectrum. Dedicated to stakeholder capitalism and headquartered in New York City, INNOVATE employs over 4,300 people across its subsidiaries.


About HC2 Broadcasting: HC2 Broadcasting Holdings Inc. is the broadcasting subsidiary of HC2 Holdings, Inc. As of December 2019, HC2 Broadcasting owns and operates 195 operational stations. In addition, HC2 Broadcasting has approximately 350 silent licenses and construction permits. The total HC2 Broadcasting footprint, excluding construction permits, covers over 130 U.S. markets, including 34 of the top 35 markets across the United States.

 

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