Cisneros Interactive Invests in Creative Innovation Company The Electric Factory

/ Press Releases
Cisneros CEO Adriana Cisneros joins Board of Directors as Strategic Partner

Miami, FL (June 15, 2023) — The Electric Factory, an award-winning creative innovation company leading tech strategy for the world’s top brands, today announced that global technology and digital media company Antares Technologies, a Cisneros Interactive company, has made a sizeable investment making it one of the largest shareholders in the company.

The investment, which represents 25% of the Electric Factory, marks continued growth for the creative company with plans to expand its client roster and further relationships and expansion in the U.S. market. Cisneros CEO, Adriana Cisneros will also join The Electric Factory’s Board of Directors as a strategic partner and will support efforts to strengthen its presence as a creative technology solutions provider in the U.S.

With a history of almost two decades, The Electric Factory sits at the forefront of designing experiences based on a deep understanding of what it means to be human in the ever-shifting landscape of a digitally enabled world. The company has engineered highly creative projects utilizing immersive technologies such AR, VR and Metaverse initiatives as well as digital production, live action and CGI for brands such as Meta, Netflix, Snap Inc., Niantic and Walmart, among others.

“The investment from Cisneros Interactive allows us to continue pushing boundaries for clients and puts us squarely ahead of the race towards better and faster digital creative experiences,” said Nelson Marzullo, CEO at The Electric Factory. “We’re excited to have Adriana join our team and cannot wait to see new opportunities unfold in the US and North American markets."

As part of the deal, Adriana Cisneros, will advise the company on a U.S. expansion business strategy. Currently, the U.S. market accounts for 80% of The Electric Factory’s business. “I am so happy to be able to continue our work with Avedis Boudakian who we have been partnered with since 2019 through our investment in another tech company focused in data analysis with AI”.

Adriana Cisneros commented: "This partnership represents a key milestone that will benefit all parties and will allow both Cisneros Interactive and The Electric Factory to continue expanding our passion for innovation and the scope of our creativity and that the technological solutions we develop reach a wide-reaching group. Being part of this expansion into the US market is a very exciting challenge".

About The Electric Factory

The Electric Factory is a globally awarded creative innovation company, with offices in North and South America. Founded in 2005, The Electric Factory’s team focuses on generating ideas that breed success through strategic thinking, creative design and technology. They do this for clients across the globe, including Meta, Walmart and Riot Games.

About Cisneros Interactive

Cisneros Interactive is a leader in the fast-growing digital industry in Latin America and the U.S. Hispanic market. Cisneros Interactive has long standing, established partnerships with some of the world's leading digital technology companies, including Meta, Spotify, LinkedIn and Unity. For more information, please visit: