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Cisneros Interactive and Spotify seal exclusive commercial alliance in 12 Latin American countries

/ Press Releases

Cisneros Interactive becomes an exclusive partner of Spotify for Brands in 12 Latin American countries: Puerto Rico, Uruguay, Paraguay, Costa Rica, the Dominican Republic, Bolivia, Ecuador, El Salvador, Honduras, Nicaragua, Guatemala and Panama.

                                                              

Cisneros Interactive, a leading digital advertising company for the Hispanic market, and Spotify, the world's most powerful audio streaming platform, sealed an exclusive commercial alliance for twelve Latin American countries. This agreement will allow Cisneros Interactive to be in charge of managing the advertising services portfolio of the well-known platform with a presence in 79 countries and with 271 million active users per month worldwide.

The extensive experience of the Cisneros Group's digital business unit - Cisneros Interactive - will serve as Spotify's gateway to much of the Latin American market through the leadership of a team of trained professionals who will offer local advertisers the best advertising strategies in display, video and digital audio.

The main goal of the Cisneros Interactive - Spotify alliance will be to expand the services and products offered to brands in Latin America and make available to advertisers the best advertising solutions offered by Spotify for Brands.

 

“This alliance will allow us to expand our portfolio in a much more strategic way. Audio spots offer a unique and personalized connection with listeners and partnering with Spotify is key to increasing the reach of any brand in the current context where the audience seeks to consume content tailored to their interests, “said Carlos Córdoba, Head of Audio Advertising at Cisneros Interactive.

ABOUT SPOTIFY

Spotify has forever transformed the way music is listened to since it was released in 2008. Our mission is to unlock the potential of human creativity by giving a million artists the opportunity to live off their art, and billions of fans the opportunity to enjoy and be inspired by these artists. Everything we do is powered by our love of music.

Discover, organize and share more than 50 million songs for free, or subscribe to Spotify Premium to access exclusive features such as offline mode, improved sound quality, Spotify Connect and listen without ads.

Currently, we are the world's largest global streaming music subscription service, with a community of over 271 million active users, including 124 million Spotify Premium subscribers, in 79 markets. For more information, images, or to contact the communication team, please go to our press page at https://newsroom.spotify.com/

ABOUT CISNEROS INTERACTIVE

In the last 10 years, Cisneros Interactive has become a leader in the region with a presence in 17 countries and several companies, each one leader in its segment within the area of digital advertising. Cisneros Interactive's focus is on the digital advertising sector in Latin America and the Hispanic market in the US, which continues to grow rapidly.

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