Cisneros Interactive becomes an exclusive partner of Spotify for Brands in 12 Latin American countries: Puerto Rico, Uruguay, Paraguay, Costa Rica, the Dominican Republic, Bolivia, Ecuador, El Salvador, Honduras, Nicaragua, Guatemala and Panama.
Cisneros Interactive, a leading digital advertising company for the Hispanic market, and Spotify, the world's most powerful audio streaming platform, sealed an exclusive commercial alliance for twelve Latin American countries. This agreement will allow Cisneros Interactive to be in charge of managing the advertising services portfolio of the well-known platform with a presence in 79 countries and with 271 million active users per month worldwide.
The extensive experience of the Cisneros Group's digital business unit - Cisneros Interactive - will serve as Spotify's gateway to much of the Latin American market through the leadership of a team of trained professionals who will offer local advertisers the best advertising strategies in display, video and digital audio.
The main goal of the Cisneros Interactive - Spotify alliance will be to expand the services and products offered to brands in Latin America and make available to advertisers the best advertising solutions offered by Spotify for Brands.
“This alliance will allow us to expand our portfolio in a much more strategic way. Audio spots offer a unique and personalized connection with listeners and partnering with Spotify is key to increasing the reach of any brand in the current context where the audience seeks to consume content tailored to their interests, “said Carlos Córdoba, Head of Audio Advertising at Cisneros Interactive.
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ABOUT CISNEROS INTERACTIVE
In the last 10 years, Cisneros Interactive has become a leader in the region with a presence in 17 countries and several companies, each one leader in its segment within the area of digital advertising. Cisneros Interactive's focus is on the digital advertising sector in Latin America and the Hispanic market in the US, which continues to grow rapidly.