Brands looking to increase their share
of the Latin American market, and the Hispanic market in the U.S., will be
pleased to know that Adsmovil, the leader in mobile advertisement in Latin America
and the Hispanic market in the U.S., is growing rapidly as it turns five.
Sales are up 50%, and the company is
bringing in more than $15 million in revenue So far in 2015 the company has
formed important partnerships with Sizmek, TailTarget and PubMatic, and has
opened a new office in Spain. In April the company launched the Adsmovil Ad
Exchange, the first mobile ad exchange that focuses on Hispanics. And it won
both a Gold Smartie, from the Mobile Marketing Association, and a FOMLA, from
the Festival of Media LATAM, for
an innovative campaign it ran in Ecuador on behalf of Unilever Magnum. In addition,
the company won two bronze Smarties for a campaign it ran in Brazil for Reckitt
Benckiser.
“We’ve helped more than 500 advertisers
reach their audiences on more than 5,000 campaigns,” said Adsmovil CEO Alberto
“Banano” Pardo. “Moreover, as Professor Eduardo Gamarra recently
explained, our company is poised to serve as the strategic connector for
the Latino vote in the upcoming U.S. Presidential election.”
“Mobile marketing strategy, content
integration and advertising will be vital in the years to come,” said
Independent Marketing Consultant Juan Carlos Giraldo. “Adsmovil is pioneering
the way brands and content creators are interacting with the increasingly
mobile Hispanic audience.”
The nations where Adsmovil has made the
greatest progress in the past five years: