Adriana
Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company,
the previous three as the company’s Vice Chairman and Director of Strategy.
Adriana Cisneros has made
her mark by leading the company through digital and e-commerce developments, as
well as developing new lines of business by creating strategic global
partnerships and incorporating Corporate Social
Responsibility within each business division.
As CEO she will focus on
four strategic pillars:
1. Consolidate new methods of
distributing content and continue to be a leader as an integrated multiplatform
production company, spearheading the development of original content for
Hispanic markets.
2.
Diversify risk with the
creation of new business divisions and focusing on her three newest divisions.
3.
Invest in innovation by
identifying entrepreneurial digital projects in the region, and exploring new
ways of doing business.
4.
A dedicated vision to Corporate
Social Responsibility, re-evaluating educational initiatives in Latin America,
among other endeavors.
“The most challenging part of my job will be to continue making the
company grow at the speed my father did.
Its success is owed in part to his extraordinary ability to almost
immediately forecast the result of a business deal, and in part also thanks to
his 30-year partnership with Steven Bandel, a great CEO who will continue as a
member of my team of advisors,” Adriana Cisneros stated.
It is important to
highlight that during her tenure as Director of Strategy, she oversaw the transformation
of television programming into 360° concepts, via digital strategies.
Consequently, the new platforms became vehicles to attract greater audiences as
well as offer new channels for advertisers, and developing new business models
and content marketing.
Adriana Cisneros was
responsible for the creation of Cisneros Interactive, the
company’s digital media division, focused on mobile and online advertising
networks, e-commerce, social gaming, and crowd-funding. She also established the real estate division
anchored by Tropicalia,
a sustainable tourism real estate development in the Dominican Republic.
Adriana is the third
generation to lead the company. True to an 85-year tradition, Adriana has led
Cisneros in a management style that links business strategies with Corporate
Social Responsibility, creating programs tailored to each of the business units. This has allowed her to also grow as one of
the region’s great promoters of entrepreneurship.
Gustavo
Cisneros will continue in his role of Chairman, working with Adriana as
Vice Chairman and Steven
Bandel as Co-Chairman in order to consolidate the group’s global expansion.
Adriana’s board
affiliations include: Executive Committee Member and Director of the
International Academy of Television Arts & Science (International Emmy’s), a
member of the International Council and Latin American and Caribbean Fund of
the Museum of Modern Art in New York (MoMA), member of the Board of Directors
of PS1 MoMA, the LA Philharmonic, Georgetown University Latin American Board,
and a founding board member of Endeavor Miami. She is term member of the
Council on Foreign Relations, and is also a member of YPO Intercontinental, New
York City and Americas Gateway Chapters. She is a private investor in NXTP
Labs, and serves as an investor and mentor of the 21212 Digital Accelerator in
Brazil.