Venevision´s campaign “Somos Lo Que Queremos” (We Are Who We Want To Be) was selected as a finalist for a PR News Corporate Social Responsibility Award in the category of Video Initiative among a group of the most powerful campaigns launched in the Americas, including “Through the Eyes of a Phone - It Can Wait” by AT&T and Viacom, “Moving Forward” by International Flavors & Fragrances, “7 Continents in 7 Years” by Viridian, “Meals per Hour” by Toyota & 360i, and “Teen Driver Video Challenge” by Toyota and Discovery Education, initiatives that according to PR News set new standards of excellence and lead the way for other organizations to follow.
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Regarding this important achievement, Maria Ignacia Arcaya, Corporate Social Responsibility Director at Cisneros said that “to be selected as a finalist already makes us proud. It also challenges us to continue our CSR work with initiatives as successful as the ‘Somos Lo Que Queremos’ campaign, which has been so well received by the television audience and social media followers with its focus on self-improvement and community coexistence.”
This past November “Somos Lo Que Queremos” was recognized with a Corresponsables Award in Madrid as one of the best projects in the Large Companies category. The winners of the PR News Corporate Social Responsibility Awards will be announced on April 7th during a luncheon at The National Press Club in Washington, D.C.