FLUVIP, the leading Influencer Marketing company in Latin America, has secured $2.5 million (US dollars) to scale across the region, and expand operations into the major markets of Brazil and the United States.
FLUVIP is a technology startup dedicated to connecting brands with top social media influencers across such platforms as Twitter, Facebook, Instagram, YouTube, Vine, and Snapchat. In just two years since its founding, the company has fast become a leader in Influencer Marketing in Latin America, boasting a remarkable 90% client-retention rate.
“Digital advertising in the region is fast approaching $4 billion, a figure that is growing at a rapid pace, and social media is an increasingly important component. Strategically, we will solidify our status in the Latin American countries where we already have a stronghold, providing a solid foundation for our expansion in the coming year into the key markets of Brazil and U.S. Hispanic,” stated FLUVIP CEO & Founder, Sebastian Jasminoy.
FLUVIP identifies social media influencers that best suits a brand’s specific goals, based on the influencer´s audience demographics and actual reach, while offering brands real-time engagement metrics, such as views, shares, likes and interactions, to measure a campaign’s success.
“We see great potential in FLUVIP. It has a seasoned executive team, led by Sebastian Jasminoy, a measureable platform, and relationships with more than 40,000 influencers in the region,” stated Victor Kong, President of Cisneros Interactive, a major shareholder behind FLUVIP’s expansion, along with Velum Ventures and other angel investors. “It’s a perfect complement to our investment portfolio in the digital advertising space in Latin America and the U.S. Hispanic market.”
FLUVIP was launched in 2013, after receiving a $50,000 initial investment from Telefónica Open Future when it was selected out of thousands of technology startups that participated in Telefónica’s global acceleration initiative, Wayra. The company experienced rapid growth due to the success of its campaigns for some of the most influential brands in the region - Coca Cola, Pepsi, Sony, Samsung, Unilever, Adidas, Avianca, General Motors, Nestle, DIRECTV, LG, FOX, and Volkswagen - expanding into Peru, Ecuador, Mexico, and Argentina.
“We provide brands with a customized service by identifying the best influencer for each of their campaigns. We then enable influencers to validate their brand experience, while effectively spreading the word through their community of followers. After a campaign is launched, brands can monitor and optimize its impact through our Big Data Analytics report, delivered in real-time,” Jasminoy explained. “Simply put: we enable brands to renovate and validate the way they deliver marketing campaigns online, period.”