Cisneros Media, the media and entertainment unit of the Cisneros organization, and the leading entertainment and sports agency Creative Artists Agency (CAA) today announced the signing of a representation agreement.
CAA will create opportunities for Cisneros Media to develop new English-language series and content for U.S. television audiences, in addition to maximizing Cisneros Media’s vast catalogue of content, formats, and scripts across multiple platforms, including television, digital media, and live events.
“The US Entertainment industry is eager to find the next successful cross-cultural formats that can add diversity and at the same time engage multi-generations co-viewing experiences in the same household, especially with families with Hispanic background,” said Jonathan Blum, President of Cisneros Media. “Cisneros Media has more than 50 years of successful television history and produced over 300 titles with proven ratings record and brings an incredible competitive advantage to its future partners with a variety of compelling stories. CAA brings the expertise we need to ensure these formats are properly introduced to the market and be presented to the right producers, networks and digital platforms based on a solid strategy,” Blum added.
“We are thrilled to represent Cisneros Media, one of the world’s leading multimedia companies, as they set-out to create high-quality entertainment content across all platforms to serve the appetite of Latin viewers in the U.S. television marketplace and beyond,” said CAA’s Bruno del Granado.