Deezer, one of the leading music streaming services reaching more than 180 countries, and Audio.ad, a Cisneros Interactive company specialized in digital audio advertising solutions for brands and content producers, established a strategic alliance that allows Audio.ad to commercialize Deezer’s digital inventory in Colombia, including its display, audio, and video advertising formats, as well as its in-app solutions.
Through this agreement, Audio.ad, as Deezer’s preferred commercial representative in Colombia, will offer advertisers an efficient and effective way to reach digital listeners through various segmentation criteria, such as location, device type, demographic categories, and audience profile.
“We’re very happy to partner with Audio.ad, as this agreement will allow agencies and advertisers to benefit from Deezer’s advertising solutions in Latin America. Beyond the fact that Deezer is actually a global streaming service, we believe that a successful strategy for advertising implementation requires a local approach,” expressed Eduardo Ferreira, Deezer’s Head of Advertising Sales for Latin America.
Audio.ad has an audience reach in Latin America that surpasses 55 million unique users, including 8 million digital listeners in Colombia alone. Its coverage in the region, added to its vast experience and expertise in digital audio advertising solutions, were key in Deezer decision in designating Audio.ad as its preferred commercial representative in the territory.
“We’re thrilled to be Deezer’s representative in Colombia because we’re dealing with a leader in music streaming services at a global level,” stated Gonzalo Alonso, Audio.ad’s Managing Director. “Audio.ad brings to this partnership our knowledge and experience in the Latin American digital audio market, offering advertisers in Colombia the best solutions and results for their advertising campaigns.
“Deezer is the leading music streaming service in Colombia, and the Colombian market is among the company’s Top 3 in the region. These indicators that reflect Deezer’s commitment and reach in Colombia, combined with its offering of advertising solutions to connect with digital listeners, enable brands to interact with targeted audiences,” Alonso concluded.
Deezer delivers a musical experience to more than 6 million paid subscribers with regional offices in Miami, Colombia, Mexico, and Brazil.