Audio.Ad, a leading provider of digital audio advertising solutions in Latin America, today announced its commercial expansion into in the U.S. Hispanic market. Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.
Nestor Perinot, a veteran advertising executive with more than 12 years of experience in the digital industry, was appointed Vice President of Sales and will head Audio.Ad’s operations in the United States.
“It’s exciting to join Audio.ad at this stage of growth and expansion. Launching operations in the U.S. Hispanic market is a key development in the company’s strategic business plan to extend its reach and secure its status as a leading provider of digital audio advertising solutions in the Americas,” stated Nestor Perinot. “In the immediate future, we will be establishing a national sales force, with offices in key U.S. Hispanic markets, starting with Los Angeles and New York.”
Before joining Audio.ad, Mr. Perinot was Vice President of Sales during his 11-year tenure at Orange Advertising. Nestor’s career in advertising spans more than 20 years, and includes top sales positions at such major media companies as A&E Networks Latin America and The Weather Channel Latin America.
“We are thrilled to launch operations in the U.S. Hispanic market, which we consider to be a key market for our company, taking into account it’s one of the world’s largest consumer of digital audio,” said Gonzalo Alonso, Managing Director of Audio.Ad. “And we are proud to count on Nestor to lead our expansion into this prime market; he’s a professional with vast experience in media advertising and the digital industry.”
Audio.Ad reaches more than 55 million unique users in the Americas, allowing digital audio content producers to monetize their advertising inventory through a variety of ad formats. What’s more, Audio.ad offers publishers the necessary tools to generate advertising and develop a mobile app to expand and increase the distribution of its content, in addition to providing analytical reports on effective campaigns and data on its reach and audience.