Ad agencies, brands, app marketers and developers can now measure Cost-Per-Install (CPI) campaigns more easily and accurately, thanks to a partnership announced today by Adsmovil, the mobile-advertising leader in Latin America and the Hispanic market in the U.S. and Spain, and AppsFlyer, the leading global mobile advertising attribution and marketing analytics company.
The partnership integrates AppsFlyer's app-install attribution solution with Adsmovil's Demand Side Platform (DSP).
"The partnership between Adsmovil and AppsFlyer will enable us to understand even more easily what's happening with our mobile ad campaigns," said Seguros SURA E-commerce and Digital Marketing Director Ana Botero Posada. "We're very pleased they are working together, and look forward to continuing our work with both companies."
"It's a priority for us always to offer cutting-edge solutions for our customers," said Adsmovil CEO Alberto Pardo. "As the importance of mobile measurement grows, we're integrating media buying with an attribution model at the request of our advertising partners. It's no longer enough to know how many downloads a mobile app has. Our customers want information on their users' Lifetime Value in order to optimize their campaign spend and maximize the return on their investment."
According to a 2015 study by eMarketer, mobile advertising investments in Latin America reached $6.82 billion that year, representing 16.3% of the total advertising investment in the region -- and is expected to continue climbing significantly with the rapid growth of mobile users throughout the region. For mobile app marketers, implementing AppsFlyer's SDK will provide more information about their app install promotions and will deliver more precise measurement of a user's ROI. AppsFlyer measures more than $4 billion in annual mobile advertising spend, and more than 10,000 mobile applications, brands, developers and advertising agencies use its proprietary solutions.
"We're excited to work with Adsmovil to offer the most sophisticated tools and insights for app marketers and developers looking to grow in Latin America and beyond," said AppsFlyer Managing Director of Latin America Daniel Junowicz. "Our partnership opens up a world of possibilities for advertisers throughout the region, giving them the data and analytics they need to invest more heavily and run smarter, more effective mobile campaigns going forward."