Venevisión Somos Tú y Yo: Un Nuevo Día Webisodes Released
Tuesday, September 8, 2009
| Diario.Produ.com (translated)
Webisodes are available on Somos tu y yo: un nuevo día’s website.
Venevisión announced the release of the original episodes in web format of the Somos tu y yo: Un nuevo día series which can be viewed on the venevision.net\somostuyyo webpage. The webisodes last 3-4 minutes and include parallel stories and subplots with the main characters of the fictional series.
This strategy is part of a 360° campaign that seeks to obtain a wider reach and effectiveness in its transmissions, in order to support, not only the series but subsequent product sales to other channels, create trade for the official website, and support the marketing of the products related to the series, such as merchandise, ringtones, games, music, among others.
The Somos tu y yo: un nuevo día album was recently released and secured the best- seller second place in Venezuela. In addition, at the next Mipcom, Venevisión International will present this fiction together with an extensive catalog.