"Maximizing digital audio inventory value."
Audio.Ad is the first digital audio network in Latin America and the U.S. Hispanic market. It provides coverage to more than 70 million people who consume online radio and music on a daily basis from the main Radio broadcasters in Latin America, the United States and Europe, as well as Audio Streaming services.
On average, its online listeners in the region consume more than 30 minutes of audio content per day through multiple devices connected to the internet. This is 30 times the average consumption on a website. Audio.Ad knows that sound has power. It generates emotion and creates memories. This is why it seeks to support brands by telling their stories through audio messages, while also collaborating with traditional online radio stations and audio streaming services to monetize its content with quality ads that are relevant to its listeners.
Through more than 130 million Audio Ads of up to 40 seconds that are reproduced monthly, Audio.Ad offers publishers an excellent way of maximizing their digital audio inventory and improving their knowledge about their audience.
Similarly, through its strategic alliance with Cadreon Mexico, IPG Mediabrand’s trading desk, Audio.Ad has launched its first digital audio marketing campaigns through real time bidding in Latin America, winning a LATAM Festival of Media Award in 2015 for Best Use of Programmatic.
Besides leveraging RedMas’ salesforce in the region, it has its own sales team in Brazil and the U.S. Hispanic market.
Audio.Ad, founded in 2014 by German Herebia and Carlos Cordoba, is led by Gonzalo Alonso, its General Manager.
Gonzalo Alonso is a business professional with more than 10 years experience in the internet industry. He has extensive knowledge of the entire digital ecosystem and a solid background in sales management.
Between 2006 and 2011 he was Business Manager of Sextageneración, one of the first 5 digital agencies to become partners with Google in Latin America.
From 2011 to 2014, he was New Businesses Manager at Infobae.com, one of the region’s most visited online news sites. During his last year, he occupied the position of Head of International Sales for the group’s 5 portals.
He also worked as a financial analyst for 3 American companies: Dow, General Electric and Monsanto.
He studied Business Management and Marketing at the Buenos Aires University of Business and Social Sciences.
Gonzalo has been the Managing Director of Audio.Ad since November 2014.