Adsmovil
"Pioneer
in mobile advertising in Latin America and the U.S. Hispanic market."
Adsmovil was
born as the premium mobile platform advertising network with the greatest reach
in Latin America and Hispanic audiences in the United States. It has overseas
offices in Argentina, Mexico, Colombia and Brazil, as well as U.S. cities
including Miami, Los Angeles, Chicago and New York.
Through
innovative solutions in Ad Tech, it develops mobile advertising campaigns which
improve interaction between brands and consumers.
Since
its foundation in 2010, this company has managed mobile campaigns for leading
brands and companies such as Coca-Cola, McDonald’s, P&G, Unilever, Sprint
and other “Fortune 500” companies.
Within the range of products offered there are
different formats in Display and Rich Media, Native Ads, Video, Geolocation
technology built into its platform; programmatic buying through a DSP, a Mobile
Ad Exchange (SSP), and the ability to create specific audiences based on DATA
using its DMP.
Adsmovil
launched the first U.S. Hispanic mobile ad exchange in partnership with
Pubmatic. The mobile Ad Exchange enables scale for programmatic buying with
over half a billion mobile impressions per month from over 500 premium Hispanic
publishers.
Adsmovil
launched the first mobile-only DSP in Latin America by partnering with Sizmek
to provide an all-encompassing solution that supports mobile rich media, local
content, local invoicing, as well as, advanced mobile specific segmentation. Its
DSP has become a strong and effective option for advertisers In Latin America
trying to reach mobile users effectively and at a scale.
The company
has been awarded and nominated by different entities of the mobile industry,
which recognize the best and most successful mobile advertising campaigns in
the world. Among them, the Smarties
Awards Mobile Marketing Association, the Festival
of Media Awards LATAM and Glomo
GSMA awards, among others.
The company was founded by Alberto Pardo, its CEO, who has more than 15 years of
experience in digital business, mobile advertising, internet marketing,
e-commerce, and business strategies in Latin America.
Alberto was the President and Founder of
the Colombian Chamber of e-Commerce. He graduated from the Pontificia Javeriana
University and has a MBA from St. Thomas Business College.
Adsmovil has eight executives who head
the commercial and strategic operations of the company in different markets:
Andrew
Polsky, SVP, Head of US Sales (New York)
Leila
Guimarães, Country Manager Brasil (Sao Paulo)
Nestor
Islava, Country Manager México (Mexico)
Andrés
Arias, SVP Product and Operations (Miami)
Ana
López, PR, Marketing & Communications Manager (Madrid)
Lourdes Losada, Directora de Programmatic (Miami)
Cristina
Gómez, VP Publisher Development & Supply (Miami)
Vanesa Turturiello, Gerente de Ventas Argentina y Chile (Buenos Aires)