"Building the digital advertising solutions network of the future."
Launched in 2012, following the acquisition of Kontextua and in conjunction with Cisneros’ digital operations in Venezuela, it now has offices in the United States, Argentina, Chile, Colombia, Mexico, Peru and Venezuela, as well as representatives in a further 8 countries. This allows it to offer regional coverage and a wide variety of solutions that few other companies are able to replicate.
International properties such as Yahoo! and Demand Media leverage this regional coverage, and RedMas exclusively represents their advertising sales in many countries in the region where these companies do not have a salesforce.
RedMas also has its own advertising products, having recently launched Audio.Ad and Story.Ad, plus its traditional solutions with In-Text, In-Image and related tags formats. RedMas is also a pioneer in offering real-time bidding solutions by managing different DSP and DMP technologies for advertisers and agencies.
Without a doubt, the company’s keys to success lie with selling innovative products, its ability to provide a segmented audience, and its entire Premium Publishers Network, which offers an appropriate response for each target audience.
RedMas was founded by current CEO, Germán Herebia, and COO, Carlos Córdoba:
He also led FOX’s digital advertising business expansion in Latin America. Previously, he held business management positions at Infobae, Ámbito Financiero and Certifica.com.
He is also founder and CEO of Kontextua and has co-founded other digital advertising companies such as Adsmovil and Audio.Ad. He is currently a Board Member of AdCuality. From 2009 to 2012, he taught at the University of Palermo.
Carlos Córdoba has worked in the Internet industry for more than 14 years.
He was co-founder and Vice President of Sales at E-planning, the leading Adserver in Latin America, where he developed the company’s business strategy and expansion in Latin America and Spain.
He is co-founder of Audio.Ad and Adsmovil and is a Board Member of AdCuality.
He studied Public Accounting at the Pontifical Catholic University of Argentina and Media Planning at the Argentine Association of Publicity Agencies, as well as Advertising at the Pontifical Catholic University of Argentina.
He also has a postgraduate degree in Internet Marketing from the University of Belgrano.