"Pioneer in mobile advertising in Latin America and the U.S. Hispanic market."
Adsmovil was born as the premium mobile platform advertising network with the greatest reach in Latin America and Hispanic audiences in the United States. It has overseas offices in Argentina, Mexico, Colombia and Brazil, as well as U.S. cities including Miami, Los Angeles, Chicago and New York.
Through innovative solutions in Ad Tech, it develops mobile advertising campaigns which improve interaction between brands and consumers.
Since its foundation in 2010, this company has managed mobile campaigns for leading brands and companies such as Coca-Cola, McDonald’s, P&G, Unilever, Sprint and other “Fortune 500” companies.
Within the range of products offered there are different formats in Display and Rich Media, Native Ads, Video, Geolocation technology built into its platform; programmatic buying through a DSP, a Mobile Ad Exchange (SSP), and the ability to create specific audiences based on DATA using its DMP.
Adsmovil launched the first U.S. Hispanic mobile ad exchange in partnership with Pubmatic. The mobile Ad Exchange enables scale for programmatic buying with over half a billion mobile impressions per month from over 500 premium Hispanic publishers.
Adsmovil launched the first mobile-only DSP in Latin America by partnering with Sizmek to provide an all-encompassing solution that supports mobile rich media, local content, local invoicing, as well as, advanced mobile specific segmentation. Its DSP has become a strong and effective option for advertisers In Latin America trying to reach mobile users effectively and at a scale.
The company has been awarded and nominated by different entities of the mobile industry, which recognize the best and most successful mobile advertising campaigns in the world. Among them, the Smarties Awards Mobile Marketing Association, the Festival of Media Awards LATAM and Glomo GSMA awards, among others.
The company was founded by Alberto Pardo, its CEO, who has more than 15 years of experience in digital business, mobile advertising, internet marketing, e-commerce, and business strategies in Latin America.
Alberto was the President and Founder of the Colombian Chamber of e-Commerce. He graduated from the Pontificia Javeriana University and has a MBA from St. Thomas Business College.
Adsmovil has eight executives who head the commercial and strategic operations of the company in different markets:
Andrew Polsky, SVP, Head of US Sales (New York)
Leila Guimarães, Country Manager Brasil (Sao Paulo)
Nestor Islava, Country Manager México (Mexico)
Andrés Arias, SVP Product and Operations (Miami)
Ana López, PR, Marketing & Communications Manager (Madrid)
Lourdes Losada, Directora de Programmatic (Miami)
Cristina Gómez, VP Publisher Development & Supply (Miami)
Vanesa Turturiello, Gerente de Ventas Argentina y Chile (Buenos Aires)