(Miami, February 4th, 2010)--Within the realm of the world premiere of the telenovela “Salvador de mujeres” at NATPE ’10, the convention for content industry professionals held recently at the Mandalay Bay Resort in Las Vegas, Nevada (Jan. 25-27), Manuel Perez, Vice President & CFO of Venevision International who manages Venevision International’s daily operations from its headquarters in Miami, Florida, emphasized that “this deal reinforces our successful relationship with TVN for which we are committed to providing Panama’s television audience with programming with top quality productions and artistic integrity.”
“Salvador de Mujeres” is produced by Venevision Productions in collaboration with Francisco Munoz and his production company Televideo, and is currently being filmed among the beautiful scenery and at various locations in Colombia. Salvador (Carlos Guillermo) is a boxer who unjustly loses his boxing license and is forced to work as a female escort. The story, originally written by Marcela Citterio, is full of soul, passion, and romance. All the women in the telenovela’s cast, as well as among the television audience, won’t be able to resist being saved by Salvador, a knockout lover.
“We are confident that this is the first of various announcements we will make in the near future since our sales team is finalizing a number of negotiations for the broadcast rights of ‘Salvador de mujeres’ in a diversity of markets,” assured Cesar Diaz, Vice President of Sales for Venevision International. “We are very excited about the interest demonstrated by our clientele, and we are proud to offer them a product of the caliber of ‘Salvador de mujeres,’ which is additional proof that we are at the forefront of the telenovela genre.”
Venvision International celebrated the world premiere of “Salvador de mujeres” with a grand musical event at the House of Blues of the Mandalay Bay Resort during NATPE’s opening night. The spectacle, which was witnessed by approximately 2,000 patrons, featured a special performance by the market’s hottest pop star, Tito ‘El Bambino,’ who interpreted the novela’s theme song, “El Amor,” as well as a selection of his international hits. The mini-concert was the culmination of a magical night, which began with an elaborate visual presentation of the much-anticipated telenovela, followed by the introduction of the novela’s leading cast - Ruddy Rodriguez, Carlos Guillermo Haydon and Alejandra Sandoval, as well as the accomplished author Marcela Citterio, who wrote the original story behind the novela
ABOUT VENEVISION INTERNATIONAL: Venevision International is an entertainment company with more than 35 years in the market and whose projects are part of the business development strategy implemented by Miguel Dvorak, President and COO of the Cisneros Group of Companies. Venevision International distributes television programming to more than 104 countries, in more than 20 languages, representing, as a company of the Cisneros Group, the largest independent producer of Spanish-language programming in South Florida, Venevision Productions, and in South America, Venevision, the leading broadcaster in Venezuela that operates two Pay-TV channels, Venevision Plus and Novelisima, as well. The company also distributes original Spanish-language films to theaters, Pay-Per-View (PPV), Video-On-Demand (VOD), home video (DVD), cable, satellite and broadcast television in the United States and the Caribbean. Venevision International does business in the international arenas of music with its publishing company Venevision International Publishing and its record labels Vene Music and Siente Music, and of mobile entertainment and Internet through its business units Venemobile and LatCel, as well as its portal NOVULU.