October 28, 2009

Venezuelan Viewers Seek Information and Entertainment on Television


VENEVISION - A recent survey conducted by the firm Hinterlaces, shows most Venezuelans watch television for entertainment and information alike, and that only 1 in 4 favors programming exclusively for entertainment or for information. The survey also revealed that Venevisión has a 44% approval rating amongst the Venezuelan television audience.

The study was conducted during the month of July this year via land and cellular phone lines, on 1,800 people over the age of 17 of socio-economic levels ABCDE, and residents of Greater Caracas, West Central Region, Zulia, Andes and Oriental. It showed that Venezuelans believe Venevisión has the most impartial and balanced news of the Venezuelan television, a trend that has been maintained in recent years.

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