“Pecadora” will be showcased as a priority in VVI’s offering for the L.A. Screenings
Miami, FL (USA) April 29, 2010 – Venevision International, a global entertainment company of the Cisneros Group of Companies, announced the premiere in the United States of the telenovela “Pecadora” this coming Monday, May 3rd. This novela, starring two Mexican stars - the beautiful Litzy Dominguez and heartthrob Eduardo Capetillo – will air at 12:00 PM (EDT), Monday through Friday, on the Univision network. '
“Thanks to its excellent storyline, high quality of production and outstanding cast of brilliant actors of international fame, ‘Pecadora’ has been successful in multiple Latin American markets, and we are sure it will be a favorite in the United States,” assured Miguel Dvorak, President & COO of the Cisneros Group of Companies, from the company’s headquarters in Miami, Florida. “The demographics of the Hispanic population in the United States, and consequently the audience of the Univision network, is ideal for this novela, which, since its inception, was produced taking into consideration the characteristics of this market to secure its success.”
Recently its debut in Panama made “Pecadora” the No.1 program in its timeslot with more than 27 percent of the television audience. This novela by Venevision Productions has achieved similar success in countries like Colombia, Mexico, and Dominican Republic; and soon it will air in Canada, Ecuador, El Salvador, Honduras, Nicaragua, and other international markets.
Based on the original story written by the distinguished Mexican author Veronica Suarez, “Pecadora” showcases a cast of outstanding actors and actresses, such as Paulo Quevedo (Mexico), Lina Santos (Mexico), Ariel Lopez Padilla (Mexico), Sergio Klainer (Argentina/Mexico), Marjorie De Sousa (Venezuela), Maritza Bustamante (Venezuela), Daniel Elbittar (Venezuela), Susana Perez (Cuba), and Roberto Vander (Chile/Holland), to name a few. In addition, this production benefited from the Artistic Direction of the renowned Mexican actress and prominent director Adriana Barraza.
“The success of ‘Pecadora’ is a sample of the capability of our production companies to elevate the quality of our offering for the L.A. Screenings,” emphasized Cesar Diaz, Vice President of Sales of Venevision International. “Our clients’ response was very positive when we presented ‘Pecadora’ to them during the recent MIPTV; and now we expect to receive the same enthusiastic approval during the L.A. Screenings.”
“Pecadora” is a love story, full of conflicts, passion and heartbreak, in which the main characters, Luz Maria (Litzy Dominguez) and Bruno (Eduardo Capetillo), confront difficult trials and tribulations, brought on by the deception and trickery of those closest to them. Luz Maria tries to continue deceiving her love and her younger sister in order for them not to find out she is not a psychologist; she is a dancer at a nightclub, where she works in order to keep her sister in a prestigious boarding school. On the other hand, he lives pressed by his mother, who blames him for the death of his twin brother who they believe died in a motorcycle accident. At the end, will the love between Bruno and Luz Maria endure all these obstacles? Will there be everlasting love and eternal happiness?
The L.A. Screenings take place May 18th through the 27th at the Hyatt Regency Century Plaza, Intercontinental Los Angeles Century City, and the Hollywood Studios in the city of Los Angeles, California (USA). Venevision International and the Cisneros Group of Companies will be represented by Miguel Dvorak, President & COO of the Cisneros Group; Manuel Perez, Vice President & CFO of Venevision International (VVI); Cesar Diaz, Vice President of Sales (VVI); Miguel Somoza, Regional Director of Sales (VVI); Daniel Rodriguez, Director of Sales for Latin America (VVI); and Hector Beltran, Director of Sales for Central America (VVI). Venevision International will be in Suite 1702 of the Hyatt Regency Century Plaza.
www.venevisioninternational.com
About Venevision InternationalVenevision International is an entertainment company with more than 35 years in the market and whose projects are part of the business development strategy implemented by Miguel Dvorak, President and COO of the Cisneros Group of Companies. Venevision International distributes television programming to more than 104 countries, in more than 20 languages, representing, as a company of the Cisneros Group, the largest independent producer of Spanish-language programming in South Florida, Venevision Productions, and in South America, Venevision, the leading broadcaster in Venezuela that operates two Pay-TV channels, Venevision Plus and Novelisima, as well. The company also distributes original Spanish-language films to theaters, Pay-Per-View (PPV), Video-On-Demand (VOD), home video (DVD), cable, satellite and broadcast television in the United States and the Caribbean. Venevision International does business in the international arenas of music with its publishing company Venevision International Publishing and its record labels Vene Music and Siente Music, and of mobile entertainment and Internet through its business units Venemobile and LatCel, as well as its portal NOVULU.
For more information, images, and/or interviews, please contact
Todd Michael Jamison
Public Relations Department, Venevision International
tjamison@cisneros.com / 305.507.6821