Last week, subscribers to Time Warner Cable in Los Angeles, found a successful innovation within the package "El Paquetazo": VeneMovies, the 24 hour movie channel with no commercial breaks that broadcasts films originally produced in Spanish, came into this community. VeneMovies (
www.venemovies.com), produced by SOMOSTV, a company dedicated to the development of pay TV channels for the Hispanic market in the country, offers a selection of original films from Latin America (Mexico, Colombia, Peru, Chile, Argentina, Venezuela , Puerto Rico, and) and Spain, all of which recently produced with well known casts and urban stories appealing to the most popular genres (mainly action, drama, comedy, romance) with behind the scenes coverage of events in the U.S. and Latin America.
Since its launch in 2006, the station has continued to grow steadily to become a benchmark among the favorite choices of Latinos who continue to be attached to films originally produced in their mother tongue. The channel, produced in the U.S., include a promotional strategy based on the Latin holidays and festivals.
"We are excited to partner with VeneMovies. The unique quality of its programming makes this partnership a true complement to our existing portfolio of channels," said regional Vice-President of Programming for Time Warner Cable, Maureen Lane. "Time Warner is the leader in programming of channels in Spanish, and the incorporation of VeneMovies, we are proud to say that we already offer the most interesting programming, over the competition in this market," he said.
"Ever since we began operations, we have been waiting for the moment to enter the entertainment capital of the USA and we are pleased to do it with Time Warner Cable. We believe that together we can offer TWC subscribers the best Latino entertainment and combine our efforts to grow in this important city. We salute the Los Angeles people and reaffirm our commitment to support all the film events of this beautiful city, the heart of the film industry," said Luis Villanueva, President and CEO of SOMOSTV.
SOMOSTV is a company dedicated to the exploration, development and promotion of growth in the pay TV market of U.S. Hispanic and Puerto Rico through the creation of channels, the exploitation of any kind of content made for television on all of its platforms, with technical and creative excellence.