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Producción & Distribución
In early 2009, Venevision International (VVI) will launch their new programming offer in the US Hispanic market: Semillitas, a channel targeting pre-school children.
“Programming in Spanish available for this segment of demographics is scarce and, in the best of cases, limited,” points out Luis Villanueva, President and CEO at VVI. “Demographic variables in this market are favorable, as it represents 27% of the US population and it is the fastest-growing ethnic group in the USA (including Caucasians).”
He adds that, in light of these trends, the group sought relevant and entertaining content that could assist parents in their task of rearing and entertaining the younger ones in a manner that is safe, educational and healthy. “Our grill includes a diversity of content from producers of children and educational programming in Latin America and Spain,” points out Villanueva.
Additionally, VVI has created Somos TV, an independent company designed to serve the growing USA Hispanic population with first-class content and entertainment in the pay TV market. “Our mission is to identify opportunities and to develop concepts that respond to the unique needs of the Hispanic diversity in this country,” explains. Currently, Somos TV comprises VeneMovies and the new signal Semillitas.