Venevision International, an Innovative Presence at NATPE 2009

The entertainment company headed by Gustavo Cisneros presented telenovelas, documentaries, and mobile content at the annual TV programming market in Las Vegas

Coral Gables, February 3, 2009 – Venevision International (VVI), a leading producer and distributor of Spanish-language entertainment, presented a series of outstanding productions at NATPE, the major programming market for the North American television industry, which recently concluded in Las Vegas. VVI is a member of the Cisneros Group of Companies, led by entrepreneur Gustavo Cisneros.

“Our presence at NATPE each year is a great experience and demonstrates our continued expansion in international markets, where, fortunately, our productions have enjoyed nearly universal appeal,” said Gustavo Cisneros at the close of NATPE 2009.

Venevision International has three main production sites, in Miami, Venezuela, and the Caribbean, which generate more than 3,000 hours of programming annually. Of this programming VVI presented telenovelas such as “Alma indomable,” “¿Vieja, yo?,” “Condesa por amor,” “La vida entera,” “Valeria,” and “Somos tú y yo.” There were also new seasons of popular shows produced by Venezuelan network Venevisión, including “Casos de familia,” “¿Quién tiene la razón?,” “Necesito una amiga,” “¡Qué locura!” and the anticipated return of “Guerra de los sexos,” in addition to innovative documentaries.

“This year we are offering new telenovelas and a wide range of appealing productions,” said César Díaz, Venevision International’s Vice President of Sales. “We have over 30 years experience, and are renowned for a variety of products that serve major markets. NATPE attendees have been very receptive to the Cisneros Group’s programming, which has proven results,” he said.

In consideration of new products on offer this year at NATPE, Díaz noted that for some time VVI has invested significant resources in producing content for mobile phones or, more broadly, content for multiple digital platforms, and that those products were well represented at the event this year.

"Our productions are easily translated into mobile content that takes advantage of synergies between TV and wireless devices, capitalizes on the popularity of our artists, and provides a greater return on investments in marketing. This is a natural evolution for content distribution companies, and an inevitable one, in keeping with the technological innovation we are experiencing,” Díaz said.